Case Study: How Strategic SEO Keeps This Boston Photographer on Page 1 of Google Year After Year
My Client: Lyndsay Hannah Photography, a Boston, MA Photographer
Services Booked: Custom Website Design + Ongoing SEO Support
Lyndsay Hannah is no stranger to SEO. As a seasoned Boston photographer, she already knew the importance of getting found on Google. But when some of her pages weren’t performing like they used to, and she just wasn’t loving her website anymore, she knew it was time for a website overhaul
When Lyndsay and I chatted, she told me that she needed someone that was familiar with both website design AND SEO, which initially made us the perfect match. When I began to get to know her more as a human and understood how she thrived on community, inclusivity and kindness, I knew that we had to work together!
Lyndsay invested in Custom Website Design + Ongoing SEO Support
I designed Lyndsay’s Showit website a few years ago now, but I’ve partnered with Lyndsay since then to continue to give her website some SEO love. She’s in a SUPER highly competitive area, so making sure her website continued to stay up to date with the latest + greatest in SEO is even that much more important.
Here’s what I’ve worked on with Lyndsay over the years to keep her website on page one for keywords that her clients are searching:
- Page & content audits to find opportunities for improved search visibility
- Keyword updates based on real user search behavior
- Continuing to make her site easier and more intuitive for visitors to navigate
- Ongoing SEO revamps every few years to keep her site aligned with algorithm updates and ranking goals
This isn’t a one-and-done strategy for Lyndsay! It’s a long-game approach that keeps Lyndsay’s photography business visible, relevant, and growing.
The Results: 10+ New Keywords Ranking
Not only did Lyndsay see a huge boost in where she was ranking on Google, her website traffic AND inquiries from Google went up, too!
Here’s a look at some of Lyndsay’s top-ranking keywords and where she ranks on average (remember, rankings can literally change by the day!)
| Keyword | Average Position |
| Boston Family Photographer | 2.0 |
| Boston City Hall Wedding Photos | 1.3 |
| Headshots Boston | 3.6 |
| Boston Elopement Photographer | 4.3 |
| Boston Headshots | 4.2 |
| Boston Headshot Photographer | 4.6 |
| Elopement Photographer Boston | 4.5 |
| Family Photographers Boston | 2.1 |
| Family Photographer Boston | 2.0 |
| Boston Newborn Photographer | 8.7 |
Lyndsay’s Exact Words
“Working with Britt over the years to ensure the continued health of my website is not just a “like-to-have” line item, but a “must-have”. As a creative entrepreneur, the one thing I realized early on is that Google is king and the best thing I could do for the viability of my business is to have the best SEO possible.
I know a fair amount about SEO but hiring Britt to audit and revamp my site every couple years has been a must whenever something isn’t ranking as high as I’d like. SEO is a long game, but every time Britt works her magic on a page, I see nearly immediate movement!
Investing in SEO to ensure the continued success and visibility of my business gives me the peace of mind and financial security for my own family in order to be able to give back to my community and donate sessions to deserving families.“
– Lyndsay, Lyndsay Hannah Photography
Ready to see how an SEO-focused website can work for your small business?
You don’t need to do it all yourself! Learn more about my custom website design services + how I can help you finally get seen by Google with a website that you + your dream clients love!
