Case Study: A 1-Day SEO + Website Intensive With Wildly Connected Photography (Plus Major Elopement SEO Wins!)

When Anna from Wildly Connected Photography joined me for her 1-Day SEO + Website Intensive, she had expressed needing to give her website a little refresh. Not a total redo, but to update it and breathe some life back into it. I’d worked with Anna once before on a sales page for her website, so I was already familiar with her and her brand, so to be able to work with her again was an absolute dream!

Not only did her website get a complete brand alignment glow-up, but she also saw meaningful SEO improvements within just one month across her most relevant elopement searches in Minnesota, Ohio, and Michigan. These are the kinds of keywords that directly support the services she’s known for and they’re now they’re climbing up and up and up!

Let’s walk through everything we accomplished during her Intensive!

Bringing Her Photography Brand Into Alignment

Anna’s brand is warm, intentional, and has made me smile since the moment Anna and I connected months ago. My goal was to make sure that Anna could easily continue to create content for her brand with brand guidelines that felt easy-to-use and still made sure everything was colorful and fun!

Strategic Font Usage

We pulled together more consistent, strategic font guidelines and updated the pages she wanted refreshed. This instantly made her site feel more polished and cohesive.

Consistent Brand Color Application

We tightened her color usage across the board so every page feels aligned, intentional, and true to her brand identity.

Clean + Consistent Spacing

Spacing is one of the most underrated design elements, and bringing it into alignment across her site created a noticeably smoother, more professional experience.

SEO Enhancements That Built Instant Momentum

Because Anna’s blog is already performing beautifully, our focus was on strengthening the SEO foundation of her main pages, which are typically the places where conversions to clients happen.

Comprehensive Keyword Research

I identified the high-intent wedding and elopement phrases that Anna’s ideal clients are actively searching for. These became the guide for her page titles, meta descriptions, and header structure.

Updated Page Titles + Meta Descriptions

We refreshed these main pages with stronger keywords and clearer messaging so her pages show up more effectively in search results and earn more clicks.

Updated Header Tags + On-Page SEO

We restructured her content using clear H1s, H2s, and supporting headers so both visitors and Google can understand her pages more easily. This boosts readability and ranking potential at the same time.

Elopement SEO Wins That Happened Within One Month

Even with just these strategic on-page updates, Anna saw measurable improvements across the exact keywords that matter most for her business.

Remember, SEO is not an overnight thing. While these rankings are SO exciting to see so early on, we have a really good feeling Anna’s keywords (+ website traffic) are only going to continue growing from here!

Minnesota Elopement SEO Wins

Since Minnesota is home base for Wildly Connected Photography, these jumps are especially exciting:

• “minnesota elopement” — #22 → #9
• “minnesota elopement packages” — #71 → #32
• “minnesota elopement photographer” — #25 → #17
• “minneapolis elopement packages” — #75 → #36
• “elopement packages minneapolis” — #53 → #40

These improvements help her show up for couples who are already searching with high intent and ready to explore their options.

Ohio Elopement SEO Wins

• “ohio elopement” — #7 → #4
• “eloping in ohio” — #7 → #3
• “elope ohio” — #8 → #2

These are incredible positions — she’s now showing up at the top of page one for couples researching Ohio elopements.

Michigan Elopement SEO Wins

• “eloping michigan” — #6 → #1
• “elope in michigan” — #9 → #5
• “eloping in michigan” — #5 → #4
• “elope michigan” — #10 → #7

These jumps strengthen her reach across the Midwest, positioning her as an authority for multi-state elopements.

Why These Wins Matter

Every keyword listed above is directly tied to the services Anna offers. That means:

• She’s capturing more high-intent traffic.
• She’s becoming more visible to couples who are actively planning elopements.
• She’s building long-term momentum that will keep compounding month after month.

These are the types of improvements that don’t just look good, they translate into more inquiries from the right people.

Expanding Her Visual Storytelling

To support her conversions (and let’s be real, to show off her stunning work), we also refreshed her visuals in a way that feels bold and intentional.

Enhanced Galleries on the Home + Pricing Pages

We brought more of her photography forward by adding additional galleries and increasing their size so visitors can immediately feel her storytelling style.

Wife + Wife Super-8 Videography Section

Instead of isolating videography on its own page, we added a dedicated section on both pricing pages to highlight it as an add-on to her photography services. It’s clearer, more streamlined, and supports how she naturally books clients. And, we get to show off her incredibly talented wife, too! 💓

Anna’s Feedback:

“Britt has now done several website jobs for me which already speaks volumes that I keep wanting her to come back! She is not only so joyful and fun to work with, but she also really knows her stuff and has so many great ideas to share as well. She really understood the vibes of my brand and was able to put that into practice when she did my one day website refresh which I absolutely love! She is so organized and detail-oriented and that is so helpful to me as a busy business owner! Thank you SO much Britt and if you’re reading this, go hire her now!”

Ready for your Showit website + SEO refresh?

If you’re ready for a Showit website that looks good, feels aligned and shows up in search results for the services you love most, a 1-Day SEO + Website Intensive is exactly what you need. Take a look at more details here!