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Hi, I'm Britt!
Web designer. SEO strategist. Pop culture enthusiast. Britt is the founder of Pop Impact™, where bold, purpose-driven websites aren’t just pretty, they perform. With 15+ years of experience, her team helps creative entrepreneurs build online spaces that get seen, get results, and give back.
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This free mini-guide walks you through the exact steps to get found, boost traffic, and turn clicks into clients—without the tech stress.
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If you want more couples to find your wedding or event planning business on Google, blogging is one of the simplest ways to get there. It keeps your website active, updated, and relevant, which are all things Google loves.
But here’s the important part:
SEO isn’t instant.
And it’s definitely not a one-time setup.
Google wants to see a website that’s alive. When you blog consistently, you’re showing Google that your wedding planning business is active, trustworthy, and ready to serve the people who are searching for planners in your area. This doesn’t mean you have to blog every day, though! Quality over quantity, so I’d recommend starting with twice a month.
Blogging also helps you show up for the right couples. The ones searching things like “wedding planner in [your city]” or “best event planner near me.” When you create content around what they’re searching for, Google can match you with them faster.
Let’s jump into the categories and ideas!
Choosing a few go-to content categories makes blogging easier and helps Google understand what your wedding and event planning business is about.
Here are the categories planners should lean into again and again.
These posts are gold for SEO because they include real locations, venues, seasons, and vendor names. Google eats that up. 🍽️
A few reminders:
• Link to every vendor you worked with (set links to open in a new window).
• Always, always, always credit the photographer.
• If you don’t have the photos yet, ask permission first.
Educational posts help couples trust you faster. They also rank well because they naturally include longer keywords your clients are actually searching for. Show off your expertise here! 💅
Featuring local venues is amazing for local SEO and often carries a LOT of searches on Google. You’re helping couples understand their venue options while helping Google associate you with your area.
These posts build relationships and add tons of SEO value. Plus, they’re easy content when you want something quick to publish. Encourage that vendor to share the post with their online audience, which will only get more eyes on your website!
These posts feel current, fun, and shareable, while also keeping your blog from going stale. 🙃
Below are 20 blog ideas for wedding planners, grouped by category.
Swap in your city, region, or venue name to make each one location-friendly!📍
Aim for at least once a month and work your way up to twice a month. More is great, but consistency matters more than volume.
Shoot for 800-1500 words, but never go under 500 words. Short enough to read easily, long enough for Google to understand the topic.
I highly, highly recommend professional photos. Reach out and build relationships with your photographer vendors locally! It’ll also help their SEO, if you give them credit and link them in your blog. It’s a win-win!
Lean into advice posts, venue spotlights, and vendor features. You don’t need a full event planning portfolio to create great content!
Most planners start to see movement in 3–6 months with consistent posting and optimized content. That said, don’t get frustrated if it takes time. You likely have a lot of competition out there, so just keep up the quality posts and reach out to us if you get stuck!
Book a 1-Day Intensive and we’ll create some blog templates, SEO strategy and content plan all in one day! We want to make the process as easy as possible for you.