How a 1-Day Showit Website & SEO Intensive Jump-Started Captured by Kelsey’s Visibility
A little backstory
I first designed Kelsey’s Showit website four years ago, a full custom design that gave her photography brand a look she’s loved ever since. This fall, she came back for a 1-Day Showit Website & SEO Intensive because her business had grown, her portfolio had evolved and she wanted her Showit website to work harder for her.
Like so many photographers juggling weddings, editing, and family life, blogging and site updates kept falling to the bottom of her to-do list. Our goal for the intensive was simple: keep the beautiful design she already loved, freshen the key pages, and set her up with SEO-driven blog content that could start attracting more of her dream couples.
What we tackled in just one day:
With Showit’s flexibility and a focused plan, we were able to:
- Refresh the Home, About, Investment, Portfolio, and Reviews pages with new SEO-focused copy, fresh portfolio images, and updated testimonials from dream wedding clients
- Optimize her Michigan Wedding Venues page with stronger SEO keywords
- Build a brand-new Michigan Engagement Session Locations page (desktop + mobile) to capture more local searches
- Optimize 9 popular wedding-venue blog posts with new meta titles, descriptions, and image alt text
- Add a blog search bar for a smoother visitor experience
- Push updates through Google Search Console to start indexing the changes fast
- Provide 4 ready-to-use Showit blog frameworks to make future posts faster and more SEO-friendly.
Early SEO wins (just 2 weeks in!)
Even though SEO can take a few months to reach full power, we’re already seeing positive signs after only two weeks:
- Venue pages moved up in Google rankings: For example, the Ann Arbor Wedding Venues page climbed from position 21 to 13
- Click-through rates (percentage of seeing it on Google to clicking the site) improved on nearly every key page (some up from ~0.8% to over 1–2%)
- Average site ranking improved overall from 16.9 to 14.3
These early wins show that the new Showit pages, better meta descriptions, and blog updates are working together to bring in higher-quality traffic.
Kelsey’s experience
“I am blown away by how much we were able to accomplish! I first worked with Britt 4 years ago and had her do a complete Showit website design overhaul, which I’m still SO happy with! As a busy wedding photographer/solopreneur and mom, website updating and blogging consistently fall to the end of my to-do list. Britt did the heavy lifting with updates, was flexible and ran with my extensive list of ideas, and set me up for success with some blogging templates that will help me stay more on top of things moving forward… and that doesn’t even touch the fact that she is just an amazing human to work with! Her personality and dedication actually make website and blog work FUN and ENERGIZING… sorcery, I tell you, straight sorcery. 😉 I can’t say enough good things about her. Check out her work on my website for yourself!”
Why this matters for photographers
A 1-Day Showit Website & SEO Intensive is perfect if:
- Your Showit site still feels good overall but needs fresh copy, SEO optimization, design tweaks, a brand refresh or blog strategy.
- You’re busy running your photography business and need someone to do the heavy lifting in one focused day
- You want to start seeing search visibility improve without committing to a full redesign.
Ready for your own Showit intensive?
If your website looks great but isn’t showing up where it should on Google, or your blog feels like a ghost town, a Showit Website & SEO Intensive could be a good fit for your photography business! Have any questions about it? Reach out to us here and we’d love to connect with you!
