SEO for Wedding Photographers: 5 Essential Tips to Get Found on Google

If you’ve been wondering how to make your wedding photography website actually work for you (like, inquiries-in-your-inbox kind of work), this post is for you! I’m sharing five SEO tips that will help wedding photographers, like you, get discovered by the right people, without needing to hire some “SEO bro” to weasel you into some maddening SEO gotcha services.

Because, trust me, they’re out there. 🙃

Okay, let’s be real for a sec, ready? Wedding photography is more competitive than ever. You’re talented, passionate and you pour your heart into every gallery delivery. But, no matter what you do, no matter how many website updates you make, you just can’t get your website to show up on Google!

No more playing hide-and-seek with Google. Let’s show you how SEO for wedding photographers doesn’t have to be so overwhelming!

1. Know What Your Clients Are Actually Searching For (Hint: It’s Not Just “Wedding Photographer”)

The phrase “wedding photographer” is a start, but it’s way too broad. Your clients are usually searching with way more detail, think “Chicago intimate wedding photographer” or “NYC city hall elopement photographer.” These specific, longer searches are called long-tail keywords, and they’re your BFF for getting found.

Try keyword combos like:

• “wedding photographer [your city]”
• “elopement photographer in [region]”
• “[style] wedding photographer in [your city]” (like moody, natural light, editorial)

Need inspo? Use keyword research tools like UberSuggest and Google Keyword Planner!

SEO Tip: Use these keywords in your homepage copy, service page headlines, and blog posts. Speaking of blogs…

2. Blog About the Kinds of Weddings You Want to Book

Blogging = free marketing gold. But instead of just posting full galleries (which is great, btw), write blogs that target keywords your ideal client is searching for!

Examples:

• “Top 5 Hotel Wedding Venues in Chicago”
• “LGBTQ+ Friendly Wedding Vendors in Las Vegas”
• “Adventure Elopement Trends in 2026”

Include keywords naturally in the title, headers, and a few times in the content. And don’t forget to add SEO-friendly image names and alt descriptions for your images! That’s another way Google knows what your page is about.

SEO Tip: Link to other helpful blogs or pages on your website (like your pricing page or contact form!) so readers stick around.

3. Add Your Location… Everywhere

Search engines want to know where you’re based! If you’re not adding your city and region to your site, you’re missing out on local traffic. And that means fewer bookings.

Ways to weave it in:

• Your homepage headline (e.g. “Adventurous Wedding Photographer in Denver, CO”)
• Your about page (“Serving couples in the Pacific Northwest and beyond!”)
• Footer or contact page

Oh, and don’t forget to claim and optimize your Google Business Profile. It’s totally free and boosts your visibility for local searches like “wedding photographers near me.”

SEO Tip: Even though we say “everywhere”, make sure you’re not stuffing keywords in unnaturally. Google will pick up on you hiding keywords (white background + white text) or piling keywords in your website footer, which is a definite no-go. Stay human! ✌️

4. Make Your Site Load Fast + Mobile-Friendly

You’ve got 3 seconds max before someone bounces off your site. Google knows this, which is why site speed and mobile usability affect your rankings.

Easy fixes:

• Compress images before uploading (try TinyPNG)
• Use fewer fancy animations or heavy video backgrounds
• Make sure your mobile site is friendly + loads quickly

SEO Tip: If you’re not sure how your site is performing, we can check all of this during a 1-Day SEO Intensive. 😉

5. Use H1s, Internal Links and Keyword-Friendly Page Titles

Okay, I know this sounds techy, but stick with me. It’s actually super doable!

Your site should have:

• One H1 heading per page (that uses your primary keyword)
• H2s to break up sections (like the ones in this blog!)
• Keyword-rich page title (what shows up in the Google tab)
• Internal links (like this one to our blog writing services for photographers) to keep people clicking

All of these help Google understand what your site’s about. And when Google gets it? You start climbing those rankings!

FAQ: SEO for Wedding Photographers

Q: How long does it take to see SEO results?

A: You’ll typically start seeing movement within 1–3 months, especially with consistent content and strategy.

Q: Do I need to blog weekly?

A: Nope! Even 1–2 optimized posts a month can make a big difference (and we can totally help with that).

Q: What platform is best for SEO: Showit, Squarespace, or WordPress?

A: They all can work! The key is setting up the structure and keywords correctly.

Q: Can you just do it for me?

A: Um, duh. 😉 That’s what our SEO Intensive and blogging packages are for. 💕

You’re not just a photographer. You’re a storyteller, an artist, a business owner and you deserve a website that shows up and sells. Ready to get visible? Let’s make SEO feel way less scary and way more impactful.

Book your SEO Intensive or check out our blog content services to keep showing up like the pro you are!