Five Website Metrics You Actually Need to Track in Google Analytics and Google Search Console

Let’s get one thing straight: just because your website looks good doesn’t mean it’s doing its job.

At Pop Impact™, we believe your website should look good and work hard. That’s why the final phase of the POP Method, Perform, is all about visibility, results, and tracking what actually moves the needle in your business.

Here are the five website metrics you actually need to track (no jargon, no fluff), where to find them, and how to make them work for you.

1. Conversion Rate 

Are visitors taking action?

What it is: The percentage of people who take a specific action on your site—think contact forms, inquiry buttons, or purchases.

Why it matters: A million visits mean nothing if nobody’s actually taking action on your website. You don’t care about visitors if those visitors aren’t doing anything, right?

Where to find it: 
Google Analytics (GA4) → Reports → Engagement → Events 
Look at conversions like “form_submit” or “purchase” vs. total sessions.

What to aim for: If your site converts under 2%, there’s major opportunity on the table.

2. Organic Traffic 

Are people finding you through search (without ads)?

What it is: The number of visitors who land on your site via unpaid search results (like Google).

Why it matters: This is the traffic that keeps coming without you posting 24/7. It means your SEO is working and bringing you free traffic based on Google searches.

Where to find it: 
Google Analytics (GA4) → Reports → Acquisition → Traffic Acquisition 
Look for “Organic Search” under the “Session Default Channel Group.”

How to increase it: SEO-rich content, naming images with proper keywords, page speed improvements and more.

3. Bounce Rate 

Are people landing and leaving right away?

What it is: The percentage of visitors who leave your site without clicking anywhere else.

Why it matters: If they’re bouncing, your site didn’t make them want to stick around. ✌

Where to find it: 
Google Analytics (GA4) → Reports → Engagement → Pages and Screens 
Use “Engagement Rate” and subtract from 100% to calculate bounce rate.

What to watch for: A bounce rate above 70% on key pages may be a red flag.

4. Top-Performing Pages 

What’s already working that you can build on?

What it is: The pages getting the most traffic, time on page, or conversions.

Why it matters: These are your MVPs. Lean in, optimize, and use them to drive even more results.

Where to find it: 
Google Analytics (GA4) → Reports → Engagement → Pages and Screens 
Sort by “Views” or “Average Engagement Time.”

Pro tip: Add stronger text on your link buttons (CTAs, internal links, or SEO polish to these high-traffic pages.

5. Keyword Rankings 

What are you showing up for in search engines?

What it is: The actual words and phrases people are Googling when they find your site.

Why it matters: If you’re only ranking for your business name, you’re invisible to most of your ideal audience.

Where to find it: 
Google Search Console → Performance → Search Results 
View queries, clicks, impressions, and average position for top keywords.

What to aim for: Keywords related to your services, location, and audience goals.

Tracking these five metrics gives you clarity on what’s working and what needs to shift. But you don’t have to go it alone.

Whether you’re ready for a full redesign with built-in SEO or want a one-day, high-impact SEO intensive, Pop Impact™ is here to help your site perform like the powerhouse it should be.