Case Study: How Strategic SEO Keeps This Boston Photographer on Page 1—Year After Year

Our Client: Lyndsay Hannah Photography, a Boston, MA Photographer
Services Booked: Custom Website Design + Ongoing SEO Support

Lyndsay Hannah is no stranger to SEO. As a seasoned Boston photographer, she already knew the importance of getting found on Google. But when some of her pages weren’t performing like they used to, she knew it was time for expert support.

She didn’t want to rely on guesswork—she needed a trusted partner to audit, optimize, and elevate her website to maintain visibility in a competitive market.

💡 The Pop Impact™ Approach: Custom Website Design + Ongoing SEO Support

Over the years, we’ve partnered with Lyndsay to support her brand through custom website design and strategic SEO tune-ups. Here’s what we focused on:

• 🔍 Page & content audits to find opportunities for improved search visibility
• ✏️ Keyword updates based on real user search behavior
• 🎯 User Experience (UX) improvements—aka, making the site easier and more intuitive for visitors to navigate
• 🔁 Ongoing SEO revamps every few years to keep her site aligned with algorithm updates and ranking goals

This isn’t a one-and-done strategy—it’s a long-game approach that keeps Lyndsay’s business visible, relevant, and growing.

📊 The Results: 10 Keywords Ranking + 30K+ Impressions

Here’s a look at some of Lyndsay’s top-ranking keywords and their performance:

Keyword	Average Position
Boston Family Photographer	2.0
Boston City Hall Wedding Photos	1.3
Headshots Boston	3.6
Boston Elopement Photographer	4.3
Boston Headshots	4.2
Boston Headshot Photographer	4.6
Elopement Photographer Boston	4.5
Family Photographers Boston	2.1
Family Photographer Boston	2.0
Boston Newborn Photographer	8.7

🔥 Why This Matters

✅ Page 1 rankings = more visibility
✅ Clear SEO strategy = peace of mind
✅ Trusted partnership = long-term growth
✅ Smart SEO = More freedom to serve and give back

💬 Lyndsay’s Exact Words

“Working with Britt over the years to ensure the continued health of my website is not just a “like-to-have” line item, but a “must-have”. As a creative entrepreneur, the one thing I realized early on is that Google is king and the best thing I could do for the viability of my business is to have the best SEO possible.

I know a fair amount about SEO but hiring Britt to audit and revamp my site every couple years has been a must whenever something isn’t ranking as high as I’d like. SEO is a long game, but every time Britt works her magic on a page, I see nearly immediate movement!

Investing in SEO to ensure the continued success and visibility of my business gives me the peace of mind and financial security for my own family in order to be able to give back to my community and donate sessions to deserving families.”

– Lyndsay, Lyndsay Hannah Photography

Want Your Website to Actually Work for You?

You don’t need to do it all yourself. When your site is designed to perform, you stop relying on hustle—and start building momentum.

📍 [Let’s Make It Happen →]