Case Study: From 5 to 50 Products – How Ava Dean Beauty Scaled Their Store (and Their Impact) with Pop Impact™

Our Client: Ava Dean Beauty
Services Booked: Custom Website Design (includes SEO!)

When Ava Dean Beauty came to Pop Impact™, their website was ready for its next evolution for more visibility, more conversions, more product lines, and a bigger impact.

Their goals were clear:

• Relaunch the site with a stronger user experience
• Target product specific keywords (not just branded terms)
• Set the foundation to scale from 5 to 50 products
• Improve mobile usability, CTAs, and customer flow

Behind every goal? A bigger mission to give back through beauty.

💡 The Solution: The Full POP Method with a Custom Website Design

We implemented our signature Purpose. Optimize. Perform. Framework for our custom website design work to not only increase visibility, but create a conversion-ready experience across the entire site.

Purpose:
 ✔ Clarified brand messaging and site structure to align with their give-back model
 ✔ Redirected outdated URLs + preserved link equity during relaunch
 ✔ Aligned page goals with their new product strategy

Optimize:
 ✔ Performed in-depth keyword research for both nail polishes + new products
 ✔ Integrated search-friendly product names + SEO-rich descriptions
 ✔ Improved site speed, mobile UX, and internal navigation
 ✔ Structured H1s/H2s for every major page to improve accessibility and search clarity

Perform:
 ✔ Monitored rankings and refined content as traffic increased
 ✔ Added conversion-focused CTAs throughout the site
 ✔ Set up tracking through Google Analytics + Search Console
 ✔ Built an experience that now ranks, converts—and gives back!

The Results: Growth in Every Direction

• Product line scaled from 5 to 50 SKUs
• Average cart value increased 123%
• Overall sales increased 204%
• Multiple products now ranking in the top 5 on Google
• 6 charitable partnerships formed through product-based givebacks

From the CEO:

“We were able to increase our product offerings from 5 to 50 in a very short period of time. Not only this, but our average cart value grew by 123% and overall sales jumped 204%. We’ve now partnered with and significantly contributed to six charitable organizations through our products.”

– CEO, Ava Dean Beauty

Why It Worked

✅ SEO aligned with both products and purpose
✅ Search-first structure built for future growth
✅ Strategy that supports both conversion and community impact

Want Your Store to Scale and Make a Difference?

You don’t need to choose between doing good and performing well. Pop Impact™ helps you do both.

📍 Let’s Get Your Website Ranking →