OH,
HEY!
Hi, I'm Britt!
Web designer. SEO strategist. Pop culture enthusiast. Britt is the founder of Pop Impact™, where bold, purpose-driven websites aren’t just pretty, they perform. With 15+ years of experience, her team helps creative entrepreneurs build online spaces that get seen, get results, and give back.
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Case Study: 42% Traffic Growth, 89% Sales Boost & 400 Trees Planted: How a Custom Shopify Site Transformed Houndsly USA
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Our Client: Houndsly USA – E-Commerce Pet Brand
Services Booked: Custom Website Design (including SEO!)
Houndsly had a clear mission but they were looking to expand their product like and make it easier to manage for their team. We decided to take their website from WordPress to Shopify, to improve website performance and make the managing of their expanded product line that much easier for their team!
They needed more than a refresh. They needed a website built to perform and one that could grow with them, sell for them, and reflect their purpose-driven brand.
💡 The Pop Impact™ Solution: Custom Shopify Design + SEO That Converts
We completely redesigned Houndsly’s website on Shopify, tailoring the structure, layout, and experience around what drives sales and reflects the brand’s personality.
From there, we layered in a smart, strategic SEO plan that included:
- Custom-built Shopify site designed for conversions and impact
- On-page SEO for every key product and category page
- Keyword optimization based on real search behavior
- Analytics integration to track traffic, sales, and marketing ROI
- Brand impact strategy: a tree donated with every qualifying order
The Results: Sales Up. Traffic Up. Trees Planted.
🚀 Website Traffic Increased 42% over 6 months
🛒 Store Sales Grew 89%
🌳 400+ Trees Planted through One Tree Planted
Client Feedback
“Over the last six months after Pop Impact implemented SEO strategies to our website, our website traffic went up 42%. Not only that, but our total store sales went up 89%.”
– CEO, Houndsly USA
Purpose, Built-In
Through a partnership with One Tree Planted, Houndsly has now planted 400+ trees from qualifying orders, proving that a well-built, optimized site can do more than convert—it can create lasting impact.
The Pop Impact™ Difference
✅ Custom Shopify design that reflects the brand and converts
✅ SEO strategy built for growth—not guesswork
✅ Brand-aligned impact that scales with every order
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