How Strategic SEO Blog Writing Helped Loren Hansen Photography Book More Dream Clients

There’s nothing like hitting “publish” on a new website and feeling like your brand just leveled up. That’s exactly what happened when Loren Hansen launched her new website with Kelsey at Launch Your Daydream!

Kelsey worked with Loren to create a bold new Showit website design that truly reflected her documentary-style wedding photography. And let me tell you, it was stunning.

Behind the scenes, I stepped in to handle Loren’s initial SEO setup as part of my white-label SEO partnership with Launch Your Daydream. I already knew Loren’s new Showit site was in the best hands design-wise with Kelsey, so I could focus on making sure every page was primed for Google.

A few months later, Kelsey introduced me to Loren again, this time to help with SEO blog writing, so she could start seeing her site climb in search results. While her Showit website was set up for success for SEO, Google loves when there is new, relevant content on a website.

A Bold, Fun Showit Website That Deserved The Search Engine Spotlight

Loren’s new Showit site had all the right vibes: modern, bold, full of personality. But like a lot of photographers, Loren’s site was mostly showing up when people searched her name. She wanted to show up when engaged couples typed in things like “Sonoma wedding photographer” or even specific venues in her area that she loved photographing.

That is where I got to work! 🫡

Our Strategy: Showit-Friendly SEO Meets Storytelling

Showit makes it easy to create jaw-dropping designs, but sometimes those beautiful sites need a little extra help speaking Google’s language. Our strategy was to use blog writing as the bridge between stunning visuals and strong search rankings.

We focused on creating venue-specific + wedding-focused blog posts that would:

• Showcase Loren’s work at popular Northern California wedding venues
• Target the exact phrases couples use in Google searches, like “Driftwood Lodge weddings”
• Share the story behind each wedding so readers felt connected to Loren’s authentic, unposed style

These posts aren’t just pretty galleries. They were like inviting someone to flip through a wedding album and get to know Loren’s heart as a photographer, while also checking all the SEO boxes.

SEO Wins for This Northern California Wedding Photographer:

✨ The Driftwood Lodge post appeared in Google search results over 3,000 times, putting Loren’s work in front of couples actively researching that venue.

✨ The Vine Hill House post had a 4.3% click-through rate, showing that strong headlines and descriptions motivate people to click.

✨ Venue-specific posts consistently outperformed general posts, which is proof that focused, niche content attracts the right audience.

✨ Average positions improved for several venue posts, meaning Loren’s content is climbing higher in search rankings and becoming more discoverable over time.

✨ Organic inquiries increased, with couples mentioning they found Loren on Google and were drawn to her unposed, documentary style.

Real-World Impact: More Inquiries And A Venue Partnership

The numbers tell one part of the story. The feedback tells the rest.

“A lot more people are finding me on Google and specifically mentioning they love my unposed, documentary vibe. They’re saying they found me, not just a photographer.”
— Loren Hansen

And then came the email every photographer dreams of, from the owner of Driftwood Lodge:

“I love your website style, your writing, and your photos. Thank you so much for doing that. I’d love to link to the post from our site and add you to our preferred photographers list.”

That’s the magic of pairing a beautiful Showit site with SEO-driven blogging. It doesn’t just get you rankings, it builds relationships and opens new doors!

Let’s See The SEO Strategy Once More! 👀

This collaboration shows what happens when design and strategy work together:

• A bold new Showit website design by Launch Your Daydream set the perfect stage.
• A solid SEO foundation with white-label Showit SEO services ensured every page was optimized from the start.
• Ongoing blog writing with a venue-specific focus gave Google fresh, relevant content to index.
• Authentic storytelling resonated with couples who value unposed, documentary photography.

Ready To Get More From Your Showit Blog?

If you’ve poured your heart into a Showit website but feel like it’s invisible to Google, I promise you’re not alone.

At Pop Impact, we don’t just write blog posts to check a box. We write content that gets your work in front of the right people, with SEO-proven search strategy. Looking for help with your blog post writing for your Showit website? Take a look at pricing here!